We are going to Use a method that is more acceptable to young people to promote the industry for the young people market. As the fur trade has always been pictured as an aging business, it is necessary to bring younger blood into the fur trade, to make them understand that not only those middle-aged rich people could wear fur.

While promoting to young people, it can
also establish new public awareness (such as the previous misunderstanding of
fur) mainly because people, let’s focus on the younger generation owns biggest
misunderstanding to fur, such as not environmentally friendly, or always
indiscriminate hunting. We are desperate to solve these misunderstanding as
much as we could.

Using education and design as the main
purpose, so that the younger generation can better understand the diversity of
fur, to bring the thoughts which is easier for the younger to know that the fur
could not only been wear as a huge coat, but also could use as virous charming
accessories. 

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